Bad Bunny Ritz Super Bowl Commercial Debuts With Aubrey Plaza and Michael Shannon
The Super Bowl just got a whole lot more interesting with Bad Bunny bringing his signature sonrisa to Ritz’s first-ever Big Game commercial. Our favorite reggaetonero is breaking all the rules at the mysterious Ritz Salty Club, and we’re here for it!
Where Salty Meets Sweet
Imagine this, familia: deep in Utah’s salt flats stands an exclusive club where being salty isn’t just an attitude – it’s a requirement! The commercial brings together the hilariously deadpan Aubrey Plaza and the intensely serious Michael Shannon, two masters of the arte of being salty. They’re perfectly at home in this sanctuary of sourpusses, where even the teenage clientele perfect their eye-rolls and the toll booth operators practice their grumpiest faces. “When I smile, people think it’s a glitch,” Shannon declares with pride, while Plaza claims she’s “the human version of Monday.” ¡Qué dramáticos!
El Conejo Malo Breaks All The Rules
Just when everyone’s getting comfortable with their malhumor, in walks Bad Bunny, radiating pure alegría and completely ignoring the “No Smiles Allowed” sign. Benito’s presence in this high-profile commercial isn’t just about star power – it’s about bringing that Latino warmth to even the saltiest situations. While everyone else is trying to out-grump each other, Bad Bunny’s just living his best life, enjoying those buttery crackers with his signature charm. “They are good, right?” he asks in Spanish, proving that sometimes the best way to handle negativity is with a smile.
A Groundbreaking Moment for Ritz
This isn’t just any commercial – it’s a momento histórico for Ritz Crackers, marking their Super Bowl debut after 90 years of making our snack times better. Shot in New York during November, this 30-second spot is set to air during the first quarter of the Big Game, bringing together an unexpected trio that perfectly represents the blend of sabor and sass that makes Ritz special. The brand’s decision to feature Bad Bunny alongside Plaza and Shannon shows their commitment to creating something truly unique and memorable.
The genius of this campaign lies in its contrasts – the seriously salty meets the irresistibly sweet, just like those delicious crackers themselves. As Tanya Berman, Mondelēz’s senior vice president, puts it, they’re “bringing a lighthearted approach to the biggest stage.” And honestly, mi gente, isn’t that exactly what we need right now? A reminder that sometimes the best way to deal with life’s saltiness is with a smile and a good snack.
Whether you’re watching for the game, the commercials, or just to see Bad Bunny break all the rules, this Super Bowl spot promises to be un verdadero éxito. It’s giving us everything we love – humor, heart, and a little bit of that Latino spirit that makes everything better. ¡Qué bárbaro!
